SHOP SMALL SATURDAY
Are you looking for some great deals? Shop Small Saturday is November 25 and our local businesses are getting ready! Shoppers can download and print a shopping booklet filled with Chamber-member offers from the Chamber’s website www.faybiz.com. Click the Shop Small icon to get yours – but wait until all our offers are in! Chamber members who wish to have Shop Small discounts on Nov. 25th can submit deals, which we will compile into a shopping booklet anyone can download and print! Chamber members should submit their deals no later than 5PM Thursday, November 23rd under the Hot Deals members-only section of the Chamber website.
Small businesses can also get free downloadable marketing materials to promote their participation in Shop Small Saturday. You can get these online at American Express through its Shop Small.com website and scroll down to the link to “Get Materials.” And you do not need to be an American Express Card Member or accept American Express Cards to participate. Some participation restrictions do apply.
AmEx has traditionally worked with state and local Chambers as community organizers. The Greater Fayetteville Chamber has been a “Neighborhood Champion” for Shop Small since its inception.
The first-ever Small Business Saturday took place in 2010, launched by American Express – it was designed to encourage people across the country to support small, local businesses. It takes place the Saturday after Thanksgiving, which is November 25th this year. Small businesses play a key role in helping communities thrive. By shopping or dining at your favorite local places throughout the year, you’re showing your support for small businesses and making a positive impact in your community. You are supporting the tax base to provide needed services, supporting local jobs, and a vibrant community. According to the Small Business Administration, the 28 million small businesses in America account for 54 percent of all sales in this country; they account for 55 percent of all jobs; and 66 percent of all new jobs since the 1970s.
Local businesses make our communities unique. The combined presence of Fayetteville/Cumberland’s many local businesses makes it different from every other place in the world. You also get more personalized service. Having a local owner who knows their customers can tailor products and services to your needs. A local gardening shop owner may learn about a new product on the market that can help you with a pest control problem you mentioned on one of your visits, for instance, and can order that product as part of his selections.
Importantly, your tax dollars stay local. Shopping at small businesses helps keep money within the neighborhood. A series of studies by the research firm Civic Economics found that 48 percent of purchases at local independent businesses go right back into the community, and support public services, schools, and libraries. Shopping local should be a way of life and Shop Small Saturday is a great way to start!
Login to your Member Information Center and submit your deals today!
Shop Small® Studio is an online resource that offers customizable marketing materials so your business can get ready for Small Business Saturday, compliments of American Express.
In about two minutes, you can create materials for:
- Social media, including a cover photo, profile picture, video, and social posts
- Your site, including website badges and a custom email template
- Your business, including posters, save-the-date cards, flyers, and offer signs
Download this handout, it has all you need to know to get started with the Shop Small Studio.
If you’d like to get to know the Studio yourself, feel free to explore the site. Together, let’s help our community make the most of this !