Like many cities across the nation, the Fayetteville area had been frustrated in its attempts to recruit new businesses. It struggled with an inability to articulate a unified vision for its future.
A group of local community leaders spearheaded a plan to have the Office of Economic Development at the University of North Carolina pinpoint the area's greatest strengths and weaknesses and then work with the community to identify the best opportunities for the region's economic growth. The findings from those initial studies confirmed what most residents already knew, that Fayetteville suffered from a poor community image, fragmented territorial local leadership and underutilized military bases- the home of over 75,000 soldiers and dependents.
What was different this time, was that the area set concrete goals to break down those barriers. Through a process that involved several hundred citizens from all walks of life, the community defined objectives. The three main objectives were to develop a unified vision for economic development, to improve Fayetteville's image and to leverage the military presence to create economic development opportunities.
As a result of the findings and recommendations of the Greater Fayetteville Futures community initiative, the group reviewed ways to coordinate its economic development effort.
The Cumberland County Business Council (Chamber) was formed in March of 2003 to streamline and coordinate the efforts of the Fayetteville Area Chamber of Commerce, Downtown Development Corporation and the Fayetteville Area Economic Development Corporation and is now headed by one President- for all organizations.
In July of 2008 the Fayetteville-Cumberland County Chamber of Commerce was formed.
Today prospects are not only educated on the economic feasibility of the area, but are often also exposed to staff members with expertise in other areas that may be important to a client.
In 2012, the Fayetteville-Cumberland County Chamber of Commerce took on a new name and a clearer mission. The Greater Fayetteville Chamber will be a catalyst in growing a healthy business community through its advocacy of business friendly public policy, the fostering of diverse innovative business initiatives, through strong collaborative partnerships and delivering valuable programs and services to our members.
The Impact of Supporting Local
By choosing to patronize locally owned establishments, you make a positive impact on our community in many ways. Here are just 5 of them:
- Environment - By buying things made closer to home, you’re cutting down on fossil fuel use, reducing your carbon impact and saving money.
- Local Economy - Local businesses buy more often from other local businesses, so the money you spend is retained in the community in a more concentrated fashion.
- Local Flavor - The experience at a local establishment is completely unique – providing the local flavor of the area
- Community Care - Local entrepreneurs are more connected to our community, because they live here, too. They are more likely than their non-local businesses to get involved in community efforts.
- Voicing Your Opinion - You are voting with your dollar to say, “Hey, I like this place and the neighborhood wouldn’t be the same without it.”